This is a must for small businesses to attend the Media Marketing Mixer!  Find out how to brand your social media at the Media Marketing Mixer.  Get movin’ in 2012 with a professional headshot, video and brand identity package to enhance your marketing collateral, website, social media, email marketing and brand image.

Come get it at the Media Marketing Mixer!  This event is bringing the 4 P’s of media to the Dallas area January 21, 2012 in one location saving you time and money.

Don’t miss out on Photography, Professional video, Product creative design and Printing all in one place at incredible prices.  RSVP today!  Space

Jennifer Bagley, CEO, CI Web Group presents “How to Move Up Search Engine Rankings” – 10:30 a.m.

Nancy McCarthy, Principal, Terna Consulting presents “The Difference Between Selling and Branding in Social Media” – 1:00 p.m.

Top Reasons You Should Attend the Media Marketing Mixer

More companies are adding social media to their marketing plan with 4 of the top 10 highest traffic websites are social media sites.  And it is important to have a professional headshot on your profile as well as your printed marketing material.  Adding video to your email campaigns and website can increase conversion rates and brand identity, improve click through rate, provide dynamic interactive experience, provide online tutorials and drive traffic to your website.

The event is January 21, 2012 from 10 a.m. to 2 p.m. located at The University of Texas at Dallas, 17919 Waterview Parkway, Dallas, TX  75252.  RSVP today! as space is limited.  It is FREE to attend the event. Presentations are at 10:30 a.m. and 1:00 p.m. For more information call 214-683-6905 or visit www.yourdesigndept.com.

Find out how to move up search engine rankings at the Media Marketing Mixer.  Get movin’ in 2012 with a professional headshot, video and brand identity package to enhance your marketing collateral, website, social media, email marketing and brand image?

Come get it at the Media Marketing Mixer!  This event is bringing the 4 P’s of media to the Dallas area January 21, 2012 in one location saving you time and money.

Don’t miss out on Photography, Professional video, Product creative design and Printing all in one place at incredible prices.  RSVP by January 19th!  Space is limited.

Jennifer Bagley presents at 10:30 a.m. – How to Move Up Search Engine Rankings

Nancy McCarthy presents at 1:00 p.m. – The Difference Between Selling and Branding in Social Media

Top Reasons You Should Attend the Media Marketing Mixer

More companies are adding social media to their marketing plan with 4 of the top 10 highest traffic websites are social media sites.  And it is important to have a professional headshot on your profile as well as your printed marketing material.  Adding video to your email campaigns and website can increase conversion rates and brand identity, improve click through rate, provide dynamic interactive experience, provide online tutorials and drive traffic to your website.

The event is January 21, 2012 from 10 a.m. to 2 p.m. located at The University of Texas at Dallas, 17919 Waterview Parkway, Dallas, TX  75252.  RSVP by January 19th as space is limited.  It is FREE to attend the event. Presentations are at 10:30 a.m. and 1:00 p.m. For more information call 214-683-6905 or visit www.yourdesigndept.com.

RSVP October 18th to attend the Media Marketing Mixer and enter to win a Free Logo Design.  Do you need a professional headshot, video and brand identity package to enhance your marketing collateral, website, social media, email marketing and brand image?

Come get it at the Media Marketing Mixer! Media Marketing Mixer is bringing the 4 P’s of media to the Dallas area October 22, 2011 in one location saving you time and money.

Don’t miss out on Photography, Professional video, Product creative design and Printing all in one place at incredible prices.  RSVP today!

Top Reasons You Should Attend the Media Marketing Mixer

More companies are adding social media to their marketing plan with 4 of the top 10 highest traffic websites are social media sites.  And it is important to have a professional headshot on your profile as well as your printed marketing material.  Adding video to your email campaigns and website can increase conversion rates and brand identity, improve click through rate, provide dynamic interactive experience, provide online tutorials and drive traffic to your website.

The event is October 22, 2011 from 10 a.m. to 2 p.m. located at 3530 Forest Lane, Suite 102 in Dallas.  RSVP by October 18th and enter to win a Free Media Marketing package.  It is FREE to attend the event. Presentation starts at 10:30 am.  For more information call 214-683-6905 or visit www.yourdesigndept.com.

Need a professional headshot, video and brand identity package to enhance your marketing collateral, website, social media, email marketing and brand image?

Come get it at the Media Marketing Mixer! Media Marketing Mixer is bringing the 4 P’s of media to the Dallas area October 22, 2011 in one location saving you time and money.

Don’t miss out on Photography, Professional video, Product creative design and Printing all in one place at incredible prices.  RSVP today!

Top Reasons You Should Attend the Media Marketing Mixer

More companies are adding social media to their marketing plan with 4 of the top 10 highest traffic websites are social media sites.  And it is important to have a professional headshot on your profile as well as your printed marketing material.  Adding video to your email campaigns and website can increase conversion rates and brand identity, improve click through rate, provide dynamic interactive experience, provide online tutorials and drive traffic to your website.

The event is October 22, 2011 from 10 a.m. to 2 p.m. located at 3530 Forest Lane, Suite 102 in Dallas.  RSVP by October 18th and enter to win a Free Media Marketing package.  It is FREE to attend the event. Presentation starts at 10:30 am.  For more information call 214-683-6905 or visit www.yourdesigndept.com.

Design Dept. has teamed up with Leslie Scott’s Photography and Picture this in Video to bring you quality marketing services in one location saving you time and money.

Come get your professional headshot, video and brand identity package at the Media Marketing Mixer!  Don’t miss the opportunity to enhance your marketing collateral, website, social media, email marketing and brand image.

Top Reasons You Should Attend the Media Marketing Mixer

More companies are adding social media to their marketing plan with 4 of the top 10 highest traffic websites are social media sites.  And it is important to have a professional headshot on your profile as well as your printed marketing material.  Adding video to your email campaigns and website can increase conversion rates and brand identity, improve click through rate, provide dynamic interactive experience, provide online tutorials and drive traffic to your website.

The event is September 24, 2011 from 9 a.m. to 2 p.m. located at 3530 Forest Lane, Suite 102 in Dallas.  RSVP by September 19^th and hold event package prices with purchase within 30 days and enter to win a Free Media Marketing package.  It is FREE to attend the event. For more information call 214-683-6905 or visit www.yourdesigndept.com.

The purpose of a logo is to give a visual representation of your company brand.  Your logo design should be unique, give high impact, be eye-catchy and leave an unforgettable impression.

A successful logo design will be effective in conveying your brand message and image.  Your logo design should serve the purpose of supporting your business name and the products and services you provide.

Your logo design should promote your business and build brand identity.  It is important to give the proper amount of thought into the design of your logo and should be designed by a professional graphic designer to ensure your logo is effective and high quality.

Logo Design Tips

• Design should be eye-catchy but simple
• Design should not be trendy and should support your message for many years
• Design fonts and colors should compliment your brand message
• Design should be created as a vector file so it can be used in all marketing media

Your comments are always welcome. Thanks

Design Dept. is excited to launch Brand Beginner!  Brand Beginner will help create your brand identity and awareness through logo design, stationary, marketing material and website design.  Click here for more information!

Enhance your marketing at the Media Marketing Mixer! Get your company media mix in one convenient stop at a savings!  Media Marketing Mixer is bringing the 4 P’s of media to the Dallas area September 24, 2011.  Don’t miss out on Photography, Professional video, Product creative design and Printing all in one place at incredible prices.  RSVP today!

Design Dept. has teamed up with Leslie Scott’s Photography and Picture this in Video to bring you quality marketing services in one location saving you time and money.

Come get your professional headshot, video and brand identity package at the Media Marketing Mixer!  Don’t miss the opportunity to enhance your marketing collateral, website, social media, email marketing and brand image.

Top Reasons You Should Attend the Media Marketing Mixer

More companies are adding social media to their marketing plan with 4 of the top 10 highest traffic websites are social media sites.  And it is important to have a professional headshot on your profile as well as your printed marketing material.  Adding video to your email campaigns and website can increase conversion rates and brand identity, improve click through rate, provide dynamic interactive experience, provide online tutorials and drive traffic to your website.

The event is September 24, 2011 from 9 a.m. to 2 p.m. located at 3530 Forest Lane, Suite 102 in Dallas.  RSVP by September 19^th and hold event package prices with purchase within 30 days and enter to win a Free Media Marketing package.  It is FREE to attend the event. For more information call 214-683-6905 or visit www.yourdesigndept.com.

A good brand will promote features and benefits different from your competitors.  Your marketing strategy should be to position yourself in the market place as the only company that provides a solution to their problem.  This difference should stand out and position your brand as preferred by your prospects, customers and clients.

Identify with Your Customers

Develop a brand that consumers will always associate your company with a particular product or service.  A brand that has a psychological or emotional effect is very powerful.  How you want your prospects, customers and clients to perceive your product or service is your band identity.

Be Consistent

It takes time to build a brand so the key to a successful brand is repetition. Keep a consistent and clear image and message in your marketing material, website and campaigns to establish strong brand awareness with your prospects, customers and clients.  A strong brand is invaluable and will confirm your credibility and result in consumer action.

Let us help develop your brand.  The right message and positioning will differentiate your brand from your competitors.  This will result in more market share.

Your marketing coach will provide tools that are designed to help you meet your goals.  Your coach will keep you focused and on track to ensure your marketing strategies are implemented.  Your coach will save your time and money by guiding you and showing you how to reach the right target market for your business and show you how to convert your target market in to clients.

Harper Resource Group in San Antonio, TX defines coaching as a partnership where you design a plan based on the client’s agenda – coaching takes what’s inside and translates it into outer goals that you accomplish step-by-step.

To set up an appointment for a free coaching session, call 443-629-9612 or send an email to path@harperresourcegroup.com

Finding the right creative partner to design your marketing material can be challenging and frustrating. Here are a few tips to help you through this process.

• Take the time to determine what your budget is for your project. This way you know what kind of creative services you should target. If your budget is limited a small design firms or freelancer may be the best partner for your project.

• Set up a personal meeting with your creative prospects to get a feel for their working style and view their work. Be prepared to make a decision to choose your creative partner from the quality of the work they have already done. Creative concepts takes time and most creative professionals will not start working for you until you have made a commitment to hire them for the project. A deposit is usually required to start a project.

• You should receive an estimate from your creative prospects for the scope of your project. Make sure it is detailed and you understand what will be delivered. Do not start the project until you have received an estimate.

• Know your deadline and request a timeline for your project. Keep in mind that meeting a timeline is not just your creative partner’s responsibility, but yours as well. You must keep your end of the bargain in order to meet your deadline. If you have agreed to give your feedback on the creative design on a certain day and you do not, then that may affect your deadline.

• Don’t be afraid to communicate what you like or don’t like about a design. Give clear direction so your creative team can meet your expectations. Keep an open mind and sit back and let them do what you’re paying them to do.

• Make sure all decision makers are present during creative reviews. This way everyone can provide feedback and agree on the next steps. This will save you time and money.

It is not unusual to take several rounds of revisions before you reach the final design. It is your creative partner’s responsibility to know your consumers and give you the marketing material you need. Trust them to give you the results you desire and this process should be fun and exciting!

Your comments are always welcome. Thanks