What is the Purpose of a Logo?

The purpose of a logo is to give a visual representation of your company brand.  Your logo design should be unique, give high impact, be eye-catchy and leave an unforgettable impression. A successful logo design will be effective in conveying your brand message and image.  Your logo design should serve the purpose of supporting your business name and the products and services you provide. Your logo design should promote your business and build brand identity.  It is important to give the proper... 

3 Creative Design Tips

When I’m thinking about the design for a new marketing piece I’m creating, three things come to mind. What graphics, fonts and colors will work together to convey the message I want to give?  These design tips will ensure your design is impactful and gets your prospects attention. Typography is the art and process of arranging type on a page.  Take the time to search for a font that compliments your message. Your font should be readable and legible.  Fonts can be Sans Serif or Serif.  Sans...