Videos are an excellent opportunity to grab your viewer’s attention and become engaged in your message, and exposed to your brand. Videos on your website can help visitors stay longer and increase conversion rates and brand identity.

Here are advantages to adding video to your marketing strategy:

• Videos provide a dynamic interactive experience.
• Videos provide online tutorials.
• Videos can improve your website search engine optimization (SEO).

Click here to view the embedded video.

Videos are a powerful tool to enhance your brand.  According to comScore, the number of online shoppers who watch online retail product videos before buying a product grew 40% from January 2009 to January 2010.

To learn more about how videos can enhance your brand and tips for producing an effective video, come to the Media Marketing Mixer March 24, 2012 from 10 a.m. to 1 p.m. and attend the presentation by Renee McMillion Clark, Owner, Picture this in Video at 11:30 a.m.  This event is FREE to attend.  This event is brought to you by North Dallas Gazette, KHVN Heaven 97, DIMACO, Picture this in Video, Leslie Scott’s Photography and Design Dept.

For more information visit What is the Media Marketing Mixer?

The difference between business success and failure is most likely planning.  So without a plan your business may not survive.  A marketing plan will give you a clear direction of how you will achieve your business marketing objectives.

Through the process of developing your marketing plan you will determine where you stand in the market place, who your competitors are, the demand for your products and services, your target market, and the price of your product or service.

Your marketing plan will outline strategies to promote your brand, build your client base and meet the needs of your clients.

Your marketing plan will include a budget for your online and offline advertising, marketing material, creative design, tradeshows, press releases and website development.  Design Dept. understands budget limitations and has been helping companies implement marketing strategies within budget.

Here is an example of an outline of a marketing plan.

Executive Summary

Overview of the marketing plans main goals and objectives.  This should be done last after the marketing plan is complete.

Industry Analysis

This is an overview of the industry and where the company and the competition stand in the market place. The strengths and weaknesses of the company are identified.

Target Market

This is where the ideal customer for the product or service being offered is determined. What are their demographics? What is their age range? Where do they live? What is their income range? What are their needs? Answering these questions will help determine the target market.

Goals

This section outlines the companies short and long term goals and indicates the desired accomplishments for a certain period of time.

Marketing Strategy

Determine the Product, Price, Promotion and Place (distribution) or Marketing Mix (4 P’s).

Tactics

This section outlines the tasks required to implement the strategy, who is responsible for the task and deadlines.

Financial Analysis

This section includes budget, profit and loss statements and ROI.

Measurements

This section will explain how the success of the marketing plan will be measured.

Harper Resource Group business coaching professionals can help your business develop strategies and solutions that will create business success and continued growth.  In order for you and your business coaching professional to solve problems, put a plan in place that will help you achieve your business goals you only have to be willing to grow.

Set up an appointment today for a free business coaching session.

Your comments are always welcome. Thanks

This is a must for small businesses to attend the Media Marketing Mixer!  Find out how to brand your social media at the Media Marketing Mixer.  Get movin’ in 2012 with a professional headshot, video and brand identity package to enhance your marketing collateral, website, social media, email marketing and brand image.

Come get it at the Media Marketing Mixer!  This event is bringing the 4 P’s of media to the Dallas area January 21, 2012 in one location saving you time and money.

Don’t miss out on Photography, Professional video, Product creative design and Printing all in one place at incredible prices.  RSVP today!  Space

Jennifer Bagley, CEO, CI Web Group presents “How to Move Up Search Engine Rankings” – 10:30 a.m.

Nancy McCarthy, Principal, Terna Consulting presents “The Difference Between Selling and Branding in Social Media” – 1:00 p.m.

Top Reasons You Should Attend the Media Marketing Mixer

More companies are adding social media to their marketing plan with 4 of the top 10 highest traffic websites are social media sites.  And it is important to have a professional headshot on your profile as well as your printed marketing material.  Adding video to your email campaigns and website can increase conversion rates and brand identity, improve click through rate, provide dynamic interactive experience, provide online tutorials and drive traffic to your website.

The event is January 21, 2012 from 10 a.m. to 2 p.m. located at The University of Texas at Dallas, 17919 Waterview Parkway, Dallas, TX  75252.  RSVP today! as space is limited.  It is FREE to attend the event. Presentations are at 10:30 a.m. and 1:00 p.m. For more information call 214-683-6905 or visit www.yourdesigndept.com.

Find out how to move up search engine rankings at the Media Marketing Mixer.  Get movin’ in 2012 with a professional headshot, video and brand identity package to enhance your marketing collateral, website, social media, email marketing and brand image?

Come get it at the Media Marketing Mixer!  This event is bringing the 4 P’s of media to the Dallas area January 21, 2012 in one location saving you time and money.

Don’t miss out on Photography, Professional video, Product creative design and Printing all in one place at incredible prices.  RSVP by January 19th!  Space is limited.

Jennifer Bagley presents at 10:30 a.m. – How to Move Up Search Engine Rankings

Nancy McCarthy presents at 1:00 p.m. – The Difference Between Selling and Branding in Social Media

Top Reasons You Should Attend the Media Marketing Mixer

More companies are adding social media to their marketing plan with 4 of the top 10 highest traffic websites are social media sites.  And it is important to have a professional headshot on your profile as well as your printed marketing material.  Adding video to your email campaigns and website can increase conversion rates and brand identity, improve click through rate, provide dynamic interactive experience, provide online tutorials and drive traffic to your website.

The event is January 21, 2012 from 10 a.m. to 2 p.m. located at The University of Texas at Dallas, 17919 Waterview Parkway, Dallas, TX  75252.  RSVP by January 19th as space is limited.  It is FREE to attend the event. Presentations are at 10:30 a.m. and 1:00 p.m. For more information call 214-683-6905 or visit www.yourdesigndept.com.

RSVP October 18th to attend the Media Marketing Mixer and enter to win a Free Logo Design.  Do you need a professional headshot, video and brand identity package to enhance your marketing collateral, website, social media, email marketing and brand image?

Come get it at the Media Marketing Mixer! Media Marketing Mixer is bringing the 4 P’s of media to the Dallas area October 22, 2011 in one location saving you time and money.

Don’t miss out on Photography, Professional video, Product creative design and Printing all in one place at incredible prices.  RSVP today!

Top Reasons You Should Attend the Media Marketing Mixer

More companies are adding social media to their marketing plan with 4 of the top 10 highest traffic websites are social media sites.  And it is important to have a professional headshot on your profile as well as your printed marketing material.  Adding video to your email campaigns and website can increase conversion rates and brand identity, improve click through rate, provide dynamic interactive experience, provide online tutorials and drive traffic to your website.

The event is October 22, 2011 from 10 a.m. to 2 p.m. located at 3530 Forest Lane, Suite 102 in Dallas.  RSVP by October 18th and enter to win a Free Media Marketing package.  It is FREE to attend the event. Presentation starts at 10:30 am.  For more information call 214-683-6905 or visit www.yourdesigndept.com.

Need a professional headshot, video and brand identity package to enhance your marketing collateral, website, social media, email marketing and brand image?

Come get it at the Media Marketing Mixer! Media Marketing Mixer is bringing the 4 P’s of media to the Dallas area October 22, 2011 in one location saving you time and money.

Don’t miss out on Photography, Professional video, Product creative design and Printing all in one place at incredible prices.  RSVP today!

Top Reasons You Should Attend the Media Marketing Mixer

More companies are adding social media to their marketing plan with 4 of the top 10 highest traffic websites are social media sites.  And it is important to have a professional headshot on your profile as well as your printed marketing material.  Adding video to your email campaigns and website can increase conversion rates and brand identity, improve click through rate, provide dynamic interactive experience, provide online tutorials and drive traffic to your website.

The event is October 22, 2011 from 10 a.m. to 2 p.m. located at 3530 Forest Lane, Suite 102 in Dallas.  RSVP by October 18th and enter to win a Free Media Marketing package.  It is FREE to attend the event. Presentation starts at 10:30 am.  For more information call 214-683-6905 or visit www.yourdesigndept.com.

Design Dept. has teamed up with Leslie Scott’s Photography and Picture this in Video to bring you quality marketing services in one location saving you time and money.

Come get your professional headshot, video and brand identity package at the Media Marketing Mixer!  Don’t miss the opportunity to enhance your marketing collateral, website, social media, email marketing and brand image.

Top Reasons You Should Attend the Media Marketing Mixer

More companies are adding social media to their marketing plan with 4 of the top 10 highest traffic websites are social media sites.  And it is important to have a professional headshot on your profile as well as your printed marketing material.  Adding video to your email campaigns and website can increase conversion rates and brand identity, improve click through rate, provide dynamic interactive experience, provide online tutorials and drive traffic to your website.

The event is September 24, 2011 from 9 a.m. to 2 p.m. located at 3530 Forest Lane, Suite 102 in Dallas.  RSVP by September 19^th and hold event package prices with purchase within 30 days and enter to win a Free Media Marketing package.  It is FREE to attend the event. For more information call 214-683-6905 or visit www.yourdesigndept.com.

A successful logo design will be effective in conveying your brand message and image.  Your logo design should serve the purpose of supporting your business name and the products and services you provide.

Your logo design should promote your business and build brand identity.  It is important to give the proper amount of thought into the design of your logo and should be designed by a professional graphic designer to ensure your logo is effective and high quality.

Logo Design Tips

• Design should be eye-catchy but simple
• Design should not be trendy and should support your message for many years
• Design fonts and colors should compliment your brand message
• Design should be created as a vector file so it can be used in all marketing media

Your comments are always welcome. Thanks

Design Dept. is excited to launch Brand Beginner!  Brand Beginner will help create your brand identity and awareness through logo design, stationary, marketing material and website design.  Click here for more information!

Enhance your marketing at the Media Marketing Mixer! Get your company media mix in one convenient stop at a savings!  Media Marketing Mixer is bringing the 4 P’s of media to the Dallas area September 24, 2011.  Don’t miss out on Photography, Professional video, Product creative design and Printing all in one place at incredible prices.  RSVP today!

Design Dept. has teamed up with Leslie Scott’s Photography and Picture this in Video to bring you quality marketing services in one location saving you time and money.

Come get your professional headshot, video and brand identity package at the Media Marketing Mixer!  Don’t miss the opportunity to enhance your marketing collateral, website, social media, email marketing and brand image.

Top Reasons You Should Attend the Media Marketing Mixer

More companies are adding social media to their marketing plan with 4 of the top 10 highest traffic websites are social media sites.  And it is important to have a professional headshot on your profile as well as your printed marketing material.  Adding video to your email campaigns and website can increase conversion rates and brand identity, improve click through rate, provide dynamic interactive experience, provide online tutorials and drive traffic to your website.

The event is September 24, 2011 from 9 a.m. to 2 p.m. located at 3530 Forest Lane, Suite 102 in Dallas.  RSVP by September 19^th and hold event package prices with purchase within 30 days and enter to win a Free Media Marketing package.  It is FREE to attend the event. For more information call 214-683-6905 or visit www.yourdesigndept.com.

A good brand will promote features and benefits different from your competitors.  Your marketing strategy should be to position yourself in the market place as the only company that provides a solution to their problem.  This difference should stand out and position your brand as preferred by your prospects, customers and clients.

Identify with Your Customers

Develop a brand that consumers will always associate your company with a particular product or service.  A brand that has a psychological or emotional effect is very powerful.  How you want your prospects, customers and clients to perceive your product or service is your band identity.

Be Consistent

It takes time to build a brand so the key to a successful brand is repetition. Keep a consistent and clear image and message in your marketing material, website and campaigns to establish strong brand awareness with your prospects, customers and clients.  A strong brand is invaluable and will confirm your credibility and result in consumer action.

Let us help develop your brand.  The right message and positioning will differentiate your brand from your competitors.  This will result in more market share.